Syllabus
Instructor
Dr. Roger Beecham
10.139 Manton
r.j.beecham@leeds.ac.uk
@rjbeecham
Course
Mon (lec) & Weds (lab)
November 11–December 11, 2019
2:00pm-4:00pm (lec)
Roger Stevens LT25 (12.25)
Combining theory and practical examples, this module introduces Predictive Analytics via two geocomputational techniques in which University of Leeds Geography specialises: spatial microsimulation and agent-based modelling. You will apply these techniques to data analyses highly relevant to the consumer analytics domain and using modern data analysis environments.
By the end of this course you should be able to:
- explain and critically evaluate the role of spatial analytics and geocomputational modelling in simulating and predicting consumer behaviours
- apply geocomputational modelling and simulation techniques on real data sets
- devise an analysis strategy for the implementation of sophisticated modelling tools to address business problems, presenting and justifying recommendations in an appropriate context
The full module handbook can be downloaded from the VLE.
Assignments and dates
You can find full descriptions for all the assignments on the VLE.
There are two assignments: an individual project report and a group-work presenation.
The individual project report is related to Practicals 1 and 2. The word limit is 1,000 words plus four imagesEach of these images are the equivalent of 250 words. Therefore this assessment is termed ‘2,000 word equivalent’. The written text within your report must not exceed the 1,000 word limit.
. The deadline for submitting this report is 2pm on Thursday 16th January 2020 (week 12 of semester 1). The project report is worth 50% of your overall module mark.
The group presentations will be set during the ABM Workshop (week 9 of semester 1). It requires you to undertake group work and prepare a presentation which will be delivered during the timetabled session on Wednesday 11th December 2019 (week 11 of semester 1). The group presentation is worth 50% of your overall module mark.
Technologies and resources
R and RStudio
You will use R and the RStudio IDE for most of this module’s practical work and for Assignment 1. You have already had some introduction to R through LUBS5308 Business Analytics and Decision Science.
R and RStudio are installed in the computing labs. However, it is highly recommended that you download R and and RStudio on your personal machines. You should also read these introductory pages, certainly prior to starting practical 1.
Online help
You will discover through this module, if you have not already!, the enormous benefits of working with data programatically – programming environments such as R and Python are increasingly a requirement for modern data analysis. However, you may also find that there is initially a steeper learning curve when compared with point-and-click software tools such as SPSS and ArcGIS.
There are many online resources to help support your learning. Two important resources are:
StackOverflow, a site where questions and answers are posted to all sorts of programming questions
RStudio Community, a site for people using RStudio and the
tidyverse
(see the R pages)